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STI: WorkPlace™ 
Counting Businesses and Employees in Your Trade Areas
Consumers come in many shapes and sizes — including those in uniforms, business
suits, and hard hats. Yet, too often market researchers do not count working
consumers and the businesses in which they are employed. The reason? They have
no confidence in most workplace business and employee estimates due to a chronic
over-counting problem among many data products.
STI: WorkPlace™ solves this problem by employing new sources of data and an
innovative methodology. Just as STI: PopStats™ data delivers dependable population
estimates, STI: WorkPlace delivers the most reliable counts of both businesses
and employees in today's U.S. trade areas. What's more, it uncovers unique data
points not available in other data products, including employees' occupations
and incomes (salaries and wages).
What's more, unlike any other business data, STI: WorkPlace is updated every
three months and delivers business insight starting at the block level — so the
information is both timely and relevant.
By knowing a trade area's workplace population, you'll gain vital information
for making smarter decisions. When you choose STI: WorkPlace you can count on
dependable businesses and employee estimates, enjoy unique views into business
activity by trade area, and gain an ideal companion to STI's entire suite of
data products.
- Delivers accurate business and employee estimates. Unlike other business
estimating products, STI: WorkPlace gets its accuracy from unique, trustworthy
data sources, including the U.S. Census Bureau, the Bureau of Labor Statistics,
and the U.S. Postal Service.
- Provides enhanced business insight. STI: WorkPlace delivers robust business
knowledge, including business counts, employee estimates, a list of worker
occupations, and employee salaries and wages.
- Provides the companion data to other STI data products. STI: WorkPlace is a
natural addition to STI's complete suite of products, including STI: PopStats,
STI: Spending Patterns, and STI: Market Outlook.
The business insight provided by STI: WorkPlace gives competitive companies a
strategic advantage in today's challenging marketplace. It allows them to
analyze existing and potential trade areas with more dependable information on
who works — and spends — in each area.
STI: WorkPlace Benefits
With STI: WorkPlace, your company will gain the following benefits.
| FEATURES | BENEFITS | |
Gain Confidence in Business Data Sources
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Trust that your business data is based on more dependable data sources than are available in any other business data
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Access Correct Business Counts
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Learn how the presence of businesses in your trade areas could impact your profits
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Access Accurate Employee Counts
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Determine if the number of workers in a trade area could impact your sales
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Discover Unique Worker Insight
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Identify the occupations and incomes of workers that correlate to your sales activities
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Receive Quarterly Updates
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Use the most up-to-date business estimates available — either quarterly, bi-annually, or annually
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Obtain Block-Level Insight
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Retrieve workplace insight at both the block and block-group levels, for more geographically targeted insight
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Enjoy Responsive Customer Service
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Receive STI's industry-leading customer service — the highest in the data industry
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Test STI: WorkPlace in Your Trade Area
Gain every advantage from today's leading business and employee data — and
discover new opportunities that correlate to your products and services.
To test-drive STI: WorkPlace in your market of choice, contact us today.
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