Attend the 7th Annual STI: PopStats Research Conference and Forum
"The Impact of the American Community Survey"

March 21 - 23, 2012
Austin, Texas
Stephen F. Austin Hotel

Are you prepared for the American Community Survey (ACS) and the changes it brings to the research community? The ACS has been disected and summarized, but until its final release (December 2011), no one trully knew what impact it would have on researchers. This year we will be focusing on what this Census product brings to the table and how it impacts us all.

Like the actual 2010 Census, where STI was the first demographic house to release product based on that census in October 2011, our January 2012 release of PopStats is based entirely on the 2010 ACS data set. This was an exciting time for us and during this year's research conference you will learn of the trials and tribulations we encountered while using this new census product. As a celebratory gift for this year's conference, all attendees will receive a free copy of the 2010 ACS 5-year dataset (in STI format) as part of their conference materials.

In addition, this year's Conference will include STI product methodology explanations, best-practice case studies, and market research theory and techniques. Here's a preview of what you'll experience at the 2012 Research Conference:

• Hear over a dozen knowledge-based sessions - geared to what researchers want to know?
• Glean researchers' insider success secrets - several companies will share their research best practices
• Learn product methodology insights - explained in-depth by the product's creator
• Preview new products - learn first-hand about STI's newest products, both launching and under development (including one of the most robust data products ever created)
• Enjoy peer networking - share experiences and insights with others in the research community
• Gain inspiration - take back practical research tactics, strategies, and techniques to launch new projects and invigorate existing research activities
• Make requests - contribute to the discussion about future STI product enhancements

Since its launch in 2006, the PopStats Research Conference has become a well-respected event in the market research industry. Here are just some of the comments from last year's attendees:

• It was the best Conference I attended this year.
• This Conference continues to rate highly versus other similar conferences.
• Much more informative, less formal, and more intimate. Fabulous!
• I learned a great deal more here than at the ICSC research conference.
• Superior in every way.
• It was a great opportunity to speak with other users of PopStats data.
• I had heard this was the best Conference - and they were right!

Don't miss the once-a-year chance to gain leading-edge market research insights. Attend the 2012 PopStats Research Conference.

Register today!

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